Greetings, Fellow-Jann-Fans! Don’t you all just love Having a Daily Cup with Mrs Olson? I do! And Im so thankful to be doing this guest post today. Im Nicole from The Old-Fashioned Housewife and, as Jann kindly pointed out in her intro post yesterday, I love to blog about all things domestic- namely cooking, cleaning, organizing, parenting, faith, and my love for all things old-fashioned.
Ladies, if you like Mrs. Olson’s blog I am going to guess that you are lovers of all things vintage. And if so, you must love those great old vintage ads with the glamorous housewives. I know I do! In fact, mid-century vintage magazines are the only thing I currently “collect”, and they are my favorite antique store indulgence any time I happen upon them.
Part of the reason I love collecting them is not only so that i can enjoy them, but also so I can harvest the images from the magazines and share them with my readers over at The Old-Fashioned Housewife. Blogging for me is strictly a creative outlet, and a significant part of the fun for me is using the vintage art I have collected in these magazines to beautify the posts I write.
One of my favorite kinds of vintage ads are the refrigerator ads from this era. I dont know what it is about these lovely housewives all dressed to the nines showing off their over-stuffed ice boxes for all to envy that makes me smile, but I just love it.
I suppose its a combination of glorifying the domestic, which I love, and the bit of time travel to an era when an appliance company could brag about giving you all of one square footage of freezer space!
First lets look at this adorable ad for the “All New” 1947 Servel gas refrigerator. The ad copy ensures you a long-lasting, silent refrigerator with the following features:
Vegetable crisper drawer- state of the art. Dont you love how these 1940s advertisers made something so simple seem so beautiful? I love the color!
And lets not forget the “Big” frozen food locker, detailed below:
If this was a “big” freezer, what did a small one hold?
And best of all, look how happy our housewife was that she could get her whole “bushel” of food into her refrigerator! Gorgeous!
A year later, in 1948, Servel had a new ad for the same fridge, this time even cuter, in my opinion.
Probably one of my favorite illustrations to date. Look at the happy, handsome couple- delighted with their new appliance purchase. Dont you dress like that when you go out to buy stuff for your kitchen?
I still cant get over how they are bragging about their “big” freezer compartment.
The Servel was not the only kids on the block in 1948. Behold, the Westinghouse!
Chose from two models!
In Canada and the US we just cant remember what it was like to be the first generation to have consistent refrigeration available for our food 24/7. The housewife in this ad would have grown up using ice boxes. Her sign here was not just an empty advertising promise: the mid-century American housewife had a great deal more food safety than her mother or grandmother before her.
I hope you enjoyed a little peak at my vintage ad art collection as much as I enjoyed sharing it with you. I’d like to thank Jann again for kindly hosting this guest post and I would love to see each and every one of you over at The Old Fashioned Housewife, where I share some of my vintage ads in each of my blog posts.